If you are an owner of any website and you want to get that website on the apex then you need to take help of any SEO agency. Basically, this SEO agency will use different kinds of tools in the process of boosting the ranking in the Google, Yahoo and Bing search engine.  Due to this, you can easily enhance the ranking of the website by using various kinds of SEO tools. There are lots of things which are very important to check before starting optimizes the site for the search engine.

The use of the Seo tools is really important in the optimization. If you are using this option then you should simply trust on it and able to take its advantages. Now I am going to share all those amazing and mind-blowing facts about the SEO tools those would be really supportive.

Explanations of tools that used in the Search Engine Optimization

People those are working in the SEO agency they are using different kinds of SEO tools. Therefore, you should check out the new locations serviced at different online sources. There are lots of things which are very important to check out before using any SEO tool. Here are some options that are available for you can that use in the time of optimization of the site-

1. Google Page Speed Insights

We really need to check out the speed and usability of the website in different devices. Therefore, everything is possible to check out by the help of Google Page Speed. This amazing and marvelous tool can be really an amazing option for you. In addition to this, you just need to fill the URL and the tool wills automatically text the time of loading and desktop / mobile performance. The result of the mobile also occurs along with a user experience score, which is really interesting and impressive.

2. Keywordtool.io

Keyword plays an important role in the process of optimization of website. The keyword is related to the most searching words on the internet. Basically, the writer uses the keyword in the articles and blogs before uploading it on the website. Due to this, owners of site are able to boost the traffic on the site. For using the keywordtool.io you need to enter a keyword and then tool will automatically give you various handful of keywords list that you can easily use into your articles and blogs with ease.

3. Google Analytics

If you are using the Google Analytics then it would best for completing the web stats and search insights. You can easily track the traffic easily and your website. This advanced SEO tool works on different terms and conditions that you can easily check out with ease. It is very easy to use the SEO tool then you can easily click on the Acquisition then Search console and queries or acquisition, Campaigns and the last organic keywords etc.

4. Ahrefs’ Back link checker

You don’t need to spend money on the Ahrefs’ Back link checker because it is totally free and easy to use. Basically, you can easily use this amazing SEO tool in the process of checking the back links. It will track the total number of back links and other domains and give you instant link opportunity. Not only this, the back links are very important to be checked so if you are pay attention on it then you may get lots of benefits from it. Therefore, be alert and spend more and more time by checking the back links of the website.

Instead of all these tools there are many more tools like for searching the best keyword that can be used for making the best SEO work. Even you can also use the SEO tools in order to trace the copied content. Once you do this then it is possible to get more and more benefits. If you still not satisfied from the performance of the SEO tools then you should check out the guides those are available in the SEO. Nevertheless, if you are using the SEO tools then it is possible to take its advantages. Therefore, if you are thinking you are getting stuck while optimization the Seo.

There have been numerous chances to make your firm grow. With the various advancements and the options available in the marketing strategy and the mindful people who have used the internet as their weapon, have devised many new strategies to help them flourish their or their client’s business online and sometimes, even worldwide.

Such high shot could be easily played with the help of internet. While we say the internet, there is a term that comprises the main agenda and that is called Digital marketing. The term digital marketing means advertising your services or even firm in a digital way with the help of internet. There are special firms who take up this responsibility and one such is Social media marketing company in New Jersey.

Reasons Digital marketing is at a boom

• Easy

This one, though involves a lot of tips and tricks, is easy because of the mode which it uses. There is a boom in the internet industry at this age and hence every user could be seen scrolling through one or the other social media platform. Hence this rationalizes using the medium where most of the clients could be trapped is easy as well as an effective method.

• Effective

Since we already mentioned many of the people are a regular user of internet and smartphones, hence using digital marketing helps us to be sure of getting potential leads, for sure. The careful and wisely devised internet strategy helps in providing the best or the cream of the market leads to the one who is using such strategies. The need is only to hire a firm or freelancer who can help you well and effective with such services.

• Business

While people are looking towards digital marketing to help their venture grow, many of the internet savvy and expertise people are making good money with the tips and tricks. There is a great deal of investment desired from the people seeking these services and hence returning them the right amount of effective result. This two-way deal helps both the service seeker and the service provider!

• Worldwide presence

Since the internet and technology could never be made to restrict within a boundary, you can definitely aim at expanding your business overseas. This helps in bringing more of the profit and hence your business could grow at a constant yet continuous speed. Aim at making potential clients from overseas and you would definitely be left spellbound by the kinds of results obtained!

Thus, as with the various reasons and tricks which are mentioned above, this would not at all be an inappropriate reason to think about using Digital Marketing. It depends that what kind of firm is providing you with the right kind of solutions. There are many firms in the market and one from them Social media marketing company in New Jersey could be trusted when all you need is some great service with effective results. Make sure whichever firm you prefer you research well about it.

The map, which was created by the New Mexico Museum of Space History (nmspacemuseum.org) and includes 52 specific locations, starts on a mountaintop called Wizard’s Roost, an archeo-astronomy site in Lincoln County where stones were aligned to the summer and winter solstices during prehistoric times. The map ends with Socorro County’s Magdalena Ridge Observatory, one of many modern-day astronomical observatories in New Mexico.

It isn’t much of a tourist’s guide, however, since most of the sites are closed to the public because of preservation or security concerns. But the map does highlight the fact New Mexico has a rich history, and a promising future, in space observation and exploration.

Chris Orwoll, executive director of the New Mexico Museum of Space History in Alamogordo, said there’s a good reason why New Mexico was and is a popular place for stargazing.

“The main reason there are so many archeo-astronomy sites (in New Mexico) is that there are so many clear days, and clear nights,” he said.

The museum Orwoll oversees — actually, it’s a collection of four facilities, including the International Space Hall of Fame — is expected to top 90,000 visitors this year, but that’s only part of what its staff is doing. They are also helping create a new visitor’s center for Spaceport America, the world’s first spaceport designed for commercial traffic.

Near Truth or Consequences in Sierra County, Spaceport America officially opened in 2011 — but it’s expected to become a lot busier next year when Virgin Galactic gets up to speed.

Virgin Galactic, owned by billionaire Richard Branson, plans to provide space tours — the first such service on Earth — beginning in 2014. The first 500 tickets, at $200,000 per ticket, are already sold.

Meanwhile, Virgin Galactic and the Raton school district recently announced their partnership to develop an aerospace career education program to be based in Raton, a first of its kind endeavor in New Mexico and likely in most other places too. Officials hope the program will eventually branch out across the nation and worldwide through the Internet, as well as bringing students to Raton for summer space-related education programs.

A group of local students participated in a visit to Spaceport America following a visit to Raton last month of two Virgin Galactic managers. In addition, Raton schools Superintendent Dave Willden serves as executive director of the newly formed New Mexico Aerospace Aviation Educational Alliance, which has a goal of finding ways to increase educational opportunities in aerospace-related fields.

The partnership of the small Raton school district and the international company emerged as Raton school officials and students lent their support — and even some lobbying efforts — to getting state legislation passed earlier this year regarding limits on legal liability for space-related firms. The bill was key to Virgin Galactic setting up its operational headquarters at Spaceport America.

The latest tenant at New Mexico’s spaceport is Space Exploration Technologies Corp., or SpaceX, which plans to launch its reusable Grasshopper rockets. The spaceport’s first tenant, UP Aerospace, a private corporation based in Denver, has been conducting vertical launches at the spaceport site since 2006.

These are commercial operations, but the infrastructure being used comes from the state’s many militaries, research, and testing facilities.

New Mexico has a strong Air Force presence, with bases at Clovis, Alamogordo, and Albuquerque. And there are numerous research and test facilities, mainly in the Albuquerque and Las Cruces areas. Then there’s the White Sands Missile Range, known as the White Sands Proving Ground more than a half-century ago when the space age was born.

In 1929, physicist and inventor Robert Goddard, widely regarded as the father of modern rocketry, relocated to Roswell to build and test his rockets. Then, in 1945, scientist Wernher von Braun launched the first V2 rocket into space, ushering in the space age.

Then there was the Air Force’s 1947 press release that a “flying saucer” had been found several miles outside of Roswell. The Air Force retracted the story, but the incident lives on to this day (and led to the founding of the International UFO Museum and Research Center in Roswell).

Since those heady first days of the space age, New Mexico’s space industry has grown with Sandia National Laboratories, a non-nuclear testing facility at Kirtland Air Force Base; the Very Large Array, one of the world’s most sophisticated radio astronomy observatories located in rural Socorro County; the National Solar Observatory at Sunspot near Cloudcroft; and many other space-related facilities throughout the state.

Those facilities and their activities are primarily funded through private grants or by the government, but the number of for-profit companies in the state is growing. The state Economic Development Department lists more than 50 space-related companies headquartered or doing business in New Mexico.

Still, finding hard data about the space industry’s contribution to the New Mexico economy proved difficult. There are readily available statistics on the aviation industry and its 61 public-use airports around the state, but Internet searches for data specific to the space industry were unsuccessful.

“That’s probably because a lot of it is classified,” said Pat Hynes, director of both the New Mexico Space Grant Consortium and NASA’s Experimental Program to Stimulate Competitive Research. The consortium works with three research universities in New Mexico — the University of New Mexico, New Mexico State University and Eastern New Mexico University.

Hynes said that when it comes to the space industry, the overlap between government and commercial work is significant. “There is a lot of sharing of resources,” she said.

For example, NASA and the Air Force use the White Sands Missile Range and its restricted air space in a variety of tests, some of which involve SpaceX. Hynes said between 1,000 and 1,200 workers are employed at the Air Force and NASA facilities in White Sands alone, but because of national security concerns, a lot of information isn’t publicly available.

So what does the space industry contribute to the New Mexico economy?

“It’s in the billions,” Hynes said. “That includes a lot of government funding…So when non-government funds are involved, that’s even better for our state.”

New Mexicans, through their tax dollars, have made a sizeable investment in the commercial growth of the space industry. To construct Spaceport America cost $209 million in taxpayer money.

That was a bone of contention in 2010 when Susana Martinez was running for governor. She wanted to see more private investment, and a bill she signed in March took the spaceport in that direction. The bill — which, as a result of coincidental friends and professional relationships, Virgin Galactic asked Raton’s Willden for help in supporting — provides liability protections for spaceport vendors, something that Virgin Galactic officials had hinted could be a deal-breaker if not in place. After Martinez signed it into law, Virgin CEO George Whitesides praised it as an important milestone for the spaceport’s commercial development.

Such developments are the reason why Site Selection, a magazine for corporate CEOs, said New Mexico is experiencing “a sonic boom” in aerospace investment lately, with companies pulling up stakes and relocating their headquarters to the Land of Enchantment. The magazine focused on an announcement last fall that Air USA, a tactical aircraft services company, was moving its corporate headquarters to Albuquerque.

Hynes said the increase in commercial operations is a sign of future growth for the state.

Museum director Orwoll took it a step further.

“We’re a hotbed for the future,” Orwoll said. “The future here is extremely bright.”

Rach, the “teen”

In thirty-eight days I will be moving my stuff into a college dorm room. In thirty-nine days I will totally be freaking out, because, oh my god, I’m in college.

I’m pretty worried about it, the whole college thing. It’s not the roommate, the food, the classes or the friends, and it’s not being on my own. I don’t know what’s been making me so anxious. I’ve asked my other college-bound friends and they don’t really seem to know either. Some of them have specific fears, and some of us are just having general “wow, college” fears.

High school was good for me; things went pretty smoothly all around – and I’m expecting college to be completely different. So, what are the biggest differences between high school and college, and how did you deal with the transition and all the worry?

Mary, the “mom”

Oh Rach, first of all, it’s flattering that you think I still remember anything from so long ago!

But, seriously, I really do feel for you. It’s so exciting and so scary.

I do remember being so excited to be independent but feeling forlorn when my mother left me at school the first time. It didn’t last long. Everyone was in the same boat and it was easy to make friends.

I was very anxious about the classes, thinking I had coasted through high school and now it was going to be really hard. I just made up my mind to work hard and not fall behind in my classes and it worked. These days, virtually no one can coast through high school, so I’m sure you’ve already learned the good study habits that will make that transition smooth. Not to get off track here, but, this is where I worry about my son and whether my tendency to micro-manage helps or hinders him learning good study habits. (Note to self, really gotta reign that in this year.)

Change is never easy. No matter how happy you are about it, it still takes you out of your comfort zone. So, I think a little bit of anxiety is normal and healthy. I think I’d be more concerned about you going off to college if you weren’t somewhat anxious!

Brad, the “dad”

Okay, first thing, Rach: don’t go, don’t do it, you’ll break your father’s heart.

That being said …

Y’know, in this crazy world, there are some very important things you can foresee, expect, prepare for and anticipate… but for which you will never really be ready. Marriage is one of them. Parenthood is another. And so is going off to college.

Here in SoCal, we’ve decided to plan the essentials only – your basic ‘food, clothing, shelter’ necessities — and let the rest of fall into place as we go along…since that’s the way it’s going to happen anyway, no matter how much we try to avoid the unknown. But all will be well. For one thing, it sounds like you – like the Valkyrie – will be living in a dorm, which is kind of a pleasantly transitional ‘half-life’ between The Family Home and The Real World. Take advantage of that. Heck, cling to that. For a while, at least, you don’t have to worry about shopping for food or making meals or paying utilities or even doing much of your own clean-up, and your laundry room is just down the hall. This is a good thing.

And don’t be too worried. Living with a couple of other girls off a noisy hallway filled with other girls (and if there are boys? Do not tell your parents!) will even keep the dreaded Boogeyman of Homesickness at bay…most of the time, There is going to be a ton to do, way too much to do, and if you’re like most college kids you’ll be way too busy to feel bad, Besides, when and if you do, well, that’s why the Gods of Going Off To College invented the cell phone. Use it. There is no shame in a midnight call to Mom, even for the most trivial, non-specific reason. In fact, she’ll love you for it.

So my advice, such as it is, is to do a little prep, a little planning. Don’t go in blind and battery as I did back in the Jurassic when the college was just a couple of caves over and we did our homework on wax tablets. But just as important, don’t overplan. Right now, being flexible, happily going with the flow, is almost more important than being prepared. ‘Cause kid, trust me on this, no matter how prepared you think you are… you will never, ever be ready. At some point, it’s just time to close your eyes, hold your nose, and jump.

And believe me, you’ll love it

Make no mistake, the Left is Totalitarian. It was Rahm Emanuel, current Chicago mayor and former senior adviser to President Obama, who said:

You never let a serious crisis go to waste. And what I mean by that it’s an opportunity to do things you think you could not do before.

Make no mistake… this “crisis” is not about the Confederate flag… it is about further marginalizing Republicans in the eyes of minorities.

Here is the electoral map from Obama vs. Romney:

Does anybody seriously think that if the Democrats controlled the South they would anger Southerners by going after the Confederate flag?

Of course not… there would be too many votes at stake.

But since the Democrats have lost the South what are they really risking?

Politics is all about controlling your risk… if you vote for something how many votes will you lose or gain? If you abstain will you pick up supporters or lose them?

By pushing so hard to make the Confederate flag (which Democratic politicians have put on their campaign buttons for generations) an issue they can poke and prod blacks and Hispanics by saying the Republican party is filled with extremists and racists.

Republican South Carolina governor Nikki Haley went ahead and banned the Confederate flag from flying over the state capitol but retailers like Amazon.com are pulling it from the website (unless you live in place like Germany where it’s still available).

This is just the first step in the Left’s social attack and we’ll have more to say about this tomorrow…

These days, we hear quite a bit about why we should all buy hybrid cars. With so many different green initiatives going on, this is probably the one that garners the most attention, so it stands to reason that there are some serious benefits to the idea of more people driving hybrids. Once you make the decision to switch, purchasing your hybrid car is easy enough – you can simply pick one you like, set up an Aviva multi-car insurance policy, and start driving your new car. However, before you make the decision, you need to fully understand the various benefits of hybrid cars, so that you have a true feel for why exactly you’re making the change. So without further ado, here are some of the main benefits of driving a hybrid car:

The reason these cars are called “hybrids” rather than simply electric, is that they do still operate on fuel engines. However, because of the way these cars are built, and how their engines are equipped to operate, they are dramatically more fuel-efficient than other cars. For example, most hybrid cars have engines that automatically shut off when the car is stopped, and kick back on as soon as the vehicle is put back into drive. This may seem like a small feature, but it can actually conserve a great deal of gas.

Additionally, there are still electric capabilities in hybrid cars, despite the presence of gasoline engines. For example, the electric motors that exist in most hybrid cars can do a great deal for acceleration, which is one of the main actions that uses considerable gas in normal cars. For example, when you are on the highway and need to pick up speed, or if you need to drive your car up a hill, the gas engine will not need to work so hard.

Finally, you also have a number of nice car options to choose from, now that hybrid cars have become so much more popular and more functional. Not long ago, this was not the case – only a few car companies were making road functional hybrid cars, which severely limited the options that people had when picking cars. Indeed, this limited selection actually led many people away from choosing hybrids at all. Now, however, there are a number of mainstream car companies that are making various models of hybrid cars, which means that you have a great deal of variety to choose from within the hybrid genre.

Even if you do not want to gift them a beauty box on a regular basis, you can buy a makeup box beauty box as a one off gift. The makeup box beauty box contains some of the best beauty products that you will ever find. With the help of the makeup box beauty box, you can ensure that your woman looks stunning and outclasses everyone else. You can even provide her with makeup box beauty samples in order to see what to order in her customized makeup box beauty box. A makeup box from lipcarespot.com is definitely one of the best ways to stay stress free and live life in a healthy manner.

There are a number of products that you can invest in when it comes to your lips and hair, however if you are looking for solutions regularly then buying product for your lips and hair on a regular basis is always a tough choice. If you want to make sure that you get your hands on the best products without wasting too much time or money then subscribing for the makeup box monthly subscription plan is something you should consider getting done. One of the best things about this subscription plan is that you do not need to worry about the quality of the product at all. The best part about makeup box is that this box comes with all the best quality beauty products and they also send you some new trending products that could work well for you. If you want to read the makeup box review then you can click Here and get all the information that you are looking for.

Unlike most other subscription boxes,  makeup box is best known to give you products that you will enjoy using and the best part about these products is that it will last you a really long time.

With the help of makeup box you can now have the best of both worlds in terms of beauty products as well as cost of the product. The makeup box beauty box costs very little and it includes the best beauty products from some of the best brands in the world. There is no other company that provides such a hamper for you. You can even try out a number of makeup box beauty samples and see how they work for you and how they react with your lips. This way you will be able to use the product that works best for you.

There are a number of beauty products that you can invest in, however when it comes to beauty products people are always more skeptical about ordering them online because you can never really judge the quality of the products unless you try them out. However, although makeup box is an online subscription model you can get some of the best beauty products under this brand and this means that all your hair and lips needs are satisfied with these products. If you want to learn more about makeup box coupon codes and how you can use it then click Here today. The best part about makeup box is that you not only get your monthly beauty products for your hair and lips, you can also try out some new products that will work well for you. The best part about makeup box is that the products are very effective and simple to use and you do not need to worry about ever receiving a bad product with the subscription. This is a home delivery service so you don’t need to worry about wasting time going to pick up the box either.

The subscription is perfect for both men and women who lead hectic lives and need products that will make them look good at all times.

When you are a busy person, the last thing you would want is to roam around the stores trying to find gifts for everyone during the festive season. One of the best things to do is to opt for the makeup box beauty box. With the makeup box beauty box, you get an assorted collection of amazing beauty products that were certainly tough to get in one box prior to this. You usually had to hunt for all these products across various stores and online portals. However with the makeup box beauty samples, you can now even test these and see how they would work for you.

London-listed gold-focused exploration/development company KEFI Minerals (AIM: KEFI) with its principal projects located on the Arabian/Nubian Shield, which is highly prospective for gold, has announced a resource update for its Tulu Kapi project in Ethiopia.

Tulu Kapi, where KEFI acquired 75% from Nyota Minerals last year, and has an agreement in place to acquire the remaining 25%, is located in western Ethiopia and has had a considerable amount of work undertaken on it over the past few years. Former owner, Nyota, effectively ran out of funds to progress the project and KEFI purchased the 75% interest in the project last December for £4.5 million.

The Tulu Kapi gold deposit was discovered and mined on a small scale by an Italian consortium in the 1930’s. Nyota Minera acquired the licences in 2009 and then undertook extensive exploration and drilling which culminated in an initial DFS in December 2012 based on a 2.0 million tonne/year processing plant and would have required a capital expenditure outlay of some $290 million.

In December 2013, KEFI Minerals acquired 75% of Tulu Kapi for £4.5 million. This acquisition cost equates to only $10 per reserve ounce and provides the information collected from historical expenditure of more than $50 million. KEFI is revising the DFS to reduce capital expenditure to approximately $143 million for a 1.2 million tonne/year processing plant and introduce more selective mining to increase mined gold grade.

On grant of a Mining Licence, the Ethiopian government will be entitled to a 5% free carry interest in Tulu Kapi.

Tulu Kapi is located approximately 360km due west of Ethiopia’s capital, Addis Ababa. A main road to Addis Ababa is within 12km of Tulu Kapi and is being sealed with asphalt during 2014. Power lines on the main electricity grid are within 40km of the project.

Nyota had defined an indicated and inferred resource of 1.9 million ounces back in 2012 and KEFI had initially updated this initial figure to 2.05 million ounces in March this year but has now come up with a further independently verified updated JORC compliant mineral resource slightly downgrading total indicated and inferred resource size to 23.7 million tonnes at 2.51 g/t gold for 1.9 million ounce. But what this does is give KEFI improved confidence in the figures – and with plenty of additional exploration potential around and below the current resource there should be plenty of scope for extensions in due course should a mine be built

KEFI has also defined, a resource within the planned open pit area of 22.0 million tonnes at 2.27 g/t gold for 1.60 million ounces with further high grade mineralisation of 1.62 million tonnes at 5.81 g/t gold for 303,000 oz as underground potential, immediately below the planned open pit.

The company is working on re-evaluating the original Nyota DFS and revising it as a slightly smaller scale operation requiring less capital to bring to production. With some improvement in the perception – and stock prices – for junior explorer/developers of late KEFI will be hoping that it will find the necessary capital raising easier than Nyota before it, provided that its revised DFS continues to see Tulu Kapi as a robust project at a sensible gold price level.

KEFI’s Managing Director, Jeff Rayner, commented on the latest figures thus: “We are pleased that the independent review of the Tulu Kapi Resource and JORC compliant reporting validates our belief that we have an attractive open pit project and underground mining potential. This review gives us the correct internal resource dilution to accurately plan Tulu Kapi’s development and production.

The next step of producing the estimate of Probable Reserves is already advanced following which the independent reviews of our plans for project, community and finance will occur in quick succession. As a result, we are on track to lodge the mining licence application during Q4 2014, and, at the same time, expand project documentation for the planned project financing. All this gives the Board confidence that development will commence in 2015.”

The last ten years should be regarded as a lost decade for the South African mining industry, said Anglo American CEO Mike Cutifani, as he addressed delegates at the 2014 Joburg Indaba which began on Wednesday.

“We have the single largest measured minerals inventory in the world here (but) in the course of the last ten years, real values in terms of the prices for our (mining) companies listed on the JSE have declined by 30%. At the same time, the rest of the JSE has performed exceptionally well…” he said. For an industry that is the most important driving force of the local economy, (directly and indirectly contributing 18% to GDP), this is simply not good enough, he said.

He believes that the key to turning the industry’s fortunes around, is relooking at the development pricing framework – which along with market fluctuations places additional pricing risk on mining companies – and efficient management of increasing costs (specifically, labour, utilities and transport), the uncertainty of which is a major cause for concern.

Transformation is another issue that makes international investors wary of the South African mining landscape. Investors understand the need for transformation, but when it becomes a dominating topic of conversation, they get nervous, Cutifani said.

Putting it bluntly, Cutifani said that the economy needs to get money from international investors as it cannot generate growth internally. Investors are driven by returns and if the returns are negative, they will pull out and there will be no investment to speak of. All stakeholders, workers and government included, need to be made aware that this should be the ultimate focus. The situation, where $6 billion invested in mining over the last ten years, has been accompanied by negative returns, cannot continue.

Cutifani commended the Minister of Mineral Resources, Ngoako Ramatlhodi (who gave the keynote address at the conference), on his candid approach to his new post in the cabinetry. He listed Ramatlhodi’s resolve towards ending the platinum strike and willingness to engage mining companies in developing policy, as an indication that the industry is fortunate to have him representing it at government level.

I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy.

With all due apologies to all you Pauly Shore fans out there – all 8 of you, I was being quite serious in my contention that an integrated marketing strategy – a real integrated marketing strategy is becoming the Bigfoot of marketing – many have claimed to see it but there is no physical proof.

Of course I am being melodramatic but after this past week or so I am giving more and more credence to my Bigfoot theory. Consider, the State of Marketing Report from the Chief Marketing Officer (CMO) Council, which I wrote about in my Marketers Still Not Integrating Their Marketing Strategy post. In that one I told of how “many retailers and marketers still think being cross-channel (integrated) is as simple as offering in-store pickup for ecommerce sales.” Then came the CMO Survey conducted by Duke University’s Fuqua School of Business, which I wrote about in this post: CMO’s To Increase Spending On Social Media But Integration Still Lacking. That survey revealed that “…marketers admit they have a ways to go toward integrating social media in their strategy.”

And now comes the “Bringing 20/20 Foresight to Marketing” survey from Forbes and Coremetrics. Like the aforementioned surveys, high level marketing executives and CMOs were queried for their feedback on a wide array of topics and once again integration or lack thereof stood out to me as a major red flag.

Just replace the word “UNIFIED” with “INTEGRATED” and you’ll see what I mean… (from the survey findings)

CREATING A UNIFIED BRAND

Marketing’s biggest challenge appears to be presenting a consistent, unified brand across multiple customer touch- points—on the Web, on social media, via mobile devices, and through traditional brick-and-mortar. This challenge extends to consistent messaging, a consistent customer experience, and a consistent, unified view of the customer.

TOP PERFORMERS HAVE A UNIFIED VIEW

According to the survey data, marketing executives value broad, comprehensive views of their customers. Indeed, many respondents say they’re focused on customer activity across multiple touchpoints.
Yet, many don’t actually have a handle on how their customers are using these different channels. Too many executives are producing data in silos, and then failing to connect that data to related information. This lack of unified view is hindering efforts to deliver brand messaging—and therefore effectively attract, convert, and retain customers.

Now, an optimist would look at the chart above and point to the 65% of respondents who said they segment and target customers based on an integrated view of customer behavior. Well call me a pessimist then because I am more concerned with the 35% who don’t segment and target customers based on an integrated view of customer behavior.

(from the survey findings)

Marketers with a unified view of both online and offline activity find it easier to interpret data from individual channel performance. They’re also more adept at analyzing vendor performance and per-visit/per-session customer behavior. Perhaps most crucially, a unified view makes it easier to interpret longer-term customer behavior—particularly in social media and mobile channels. Marketers with a unified view are more likely to easily interpret multi-visit data. They’re also more able to assess the value of a campaign based on influence and interaction, and nearly twice as likely to find it easy to interpret customer data across multiple touchpoints.

Of the 65% of respondents who do segment and target customers based on an integrated view of customer behavior, this is what they’re integrated view of their customer includes:

Care to guess which two of the above jump off the screen at me as a major cause for concern? That’s right, the last two. Only 34% and 30% have a view of social media and mobile behaviors, respectively? What? Why?

I’m not going to restate and rehash and pull out the most recent social media statistics. Anyone and everyone knows and see the impact it has so I will spare you that information and accompanying charts. But what about mobile? Were these same respondents who place a low value on social media and mobile behavior not aware that revenue from M-Commerce is expected to increase tenfold from 2010 to 2014 in the United States, alone? Or were they not aware of a Forrester report which predicted that Mobile Marketing spending will have the biggest increase over the next five years among all Interactive Marketing platforms?

What am I missing here, folks?

Integration works. Mobile Marketing, Mobile Advertising and Social Media are the future and the future is now.

So what am I missing?

By the way, there are a lot of interesting and intriguing findings in the “Bringing 20/20 Foresight to Marketing” survey and I highly recommend reading it in its entirety and you may come away with a totally different viewpoint or take away, if you will, then I did.