There are many reasons why a person may decide to go green in their personal life, but a person who makes the decision to go green when it comes to business is obviously really dedicated to making the earth a safer and less toxic place. If you’ve recently decided to […]
Marketing
Count the last decade as a loss – Anglo American CEO
The last ten years should be regarded as a lost decade for the South African mining industry, said Anglo American CEO Mike Cutifani, as he addressed delegates at the 2014 Joburg Indaba which began on Wednesday. “We have the single largest measured minerals inventory in the world here (but) in […]
Integrated Marketing – The Holy Grail Of Marketing?
I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had a career would be easier than getting marketers to grasp fully the importance and benefits of an integrated marketing strategy. With all due apologies to all you Pauly Shore fans […]
How Marketers Are Missing Over Half Of Their Audience
To paraphrase a baseball analogy, the long held belief by marketers was that the 25-54 was their proverbial “sweet spot.” However times have changed and many marketers are now striking out. It is ingrained into every marketer’s soul… the 25-54 is the most-desirable demographic. I don’t care what it is […]
Friday Fun – Peculiar Product Placement
Friday Fun is just what the name implies – it’s Friday, so let’s have some fun. Every Friday we’ll bring you something funny, at least we think it is 🙂 Might be a picture or a post or something completely different. This week it’s fun with odd product placements. Product […]